Proposal Writing

Business Proposal Writing to Optimize Results


If our organization need a proposal letter or a detailed proposal for any type projects, look no further. APMA proposal writing experts consult with you, and then write/edit, customize, and optimize your business proposal.

Unlike a business plan, which is created to run a company and raise capital, a business proposal is a bid to obtain business. There are two types of business proposals:

Solicited Business Proposal: An organization looks for a business to fulfill a project or complete a task and invites companies to bid for the project. A request for Proposal (RFP) is placed on the market, and the winning candidate is offered the project.

Unsolicited Business Proposal: Your business may wish to provide a product or service to a company, or propose a joint venture. This business proposal is written to maximize your chances of winning the minds and hearts of your targeted audience.


Three Key Elements


  • Targeted: You must understand the prospective company's needs and challenges in order to provide their best solution. A winning business proposal requires optimal communication, and the proposal is best written in the language of the prospective client. If the proposal will be evaluated by the marketing department, we will use marketing jargon.
  • Superior Solution and Benefits: The recipient must understand why your solution is superior to all others. The proposal must outline all the benefits to be gained and losses to be avoided by doing business with your company.
  • Ultimate Credibility: A business proposal with samples of your work and proof of your ability to deliver will be most helpful. Appropriate qualifications, third-party testimonials from customers in the same industry, and industry-related awards are best included.

Keep in mind that you may not win every bid. You will win the proposals where you demonstrate that your company can best solve the needs of the prospective client. An Optimal Business Proposal requires some or all of the following:

  • an irresistible business proposal cover letter
  • optimized executive summary: the complete proposal in summary
  • your understanding of your prospective client's problem, needs and wishes
  • your client's needs (objectives, costs, commitments)
  • your strategies, and how they meet, exceed and optimize your prospective client's needs
  • your optimal solution
  • how your optimal solution benefits your client
  • your unique selling proposition: why your solution triumphs over all other options
  • comparable success vignettes  
  • costs in money, time, people, and other resources
  • significant issues and deadlines, if necessary
  • your prospective client's ROI (return on investment)
  • profile of your company, testimonials, reviews, references, samples
  • your most compelling request for a contractual agreement and the business

It doesn't matter whether you are in a startup business, mid-sized organization, non-profit organization or multinational company, you will receive a supremely crafted business proposal targeted to the recipient in their specific industry jargon.

If you are responding to a Request for Propoal (RFP), we will provide you with a comprehensive Compliance Spreadsheet, detailing all the elements required to customize an optimal response and deliver it on time.

Employing APMA, we will ask the most incisive questions to determine your unique selling proposition and present your supreme offer.


We will collaborate with you to ensure that your proposal is accurate and completed on time.






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